Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
According to Coffee Meets Bagel co-founder Dawoon Kang, post-Christmas until the New Year is the biggest time for online dating.
U.S. automaker General Motors and Korean chemical giant LG Chem will invest $2.3 billion by 2023 in a new joint venture to create battery cells for electric cars in Lordstown, Ohio.
CEO Zac Prince said the decision to build a trading function was a response to feedback from existing users interested in buying and selling crypto assets on the same platform they already keep their funds.
The retail giant invested $250 million in interactive video platform Eko last year. Eko creates choose-your-own adventure shows for the modern age.
Critics slammed Amazon.com for selling Christmas ornaments, bottle openers and other trinkets that featured scenes of the Auschwitz concentration camp ー all made by a third party seller called "Fcheng."
Offensive trinkets sold on the Amazon Marketplace may be part of a bigger problem facing retailers: the rise of robots using algorithms to generate an endless variety of cheap products--all to entice even one buyer. Juozas Kaziukėnas, founder of e-commerce analysis company Marketplace Pulse, explains how these sellers work.
The automaker and breakfast purveyor announced a collaboration to create plastic vehicle parts out of coffee bean waste from the roasting process.
Expedia's Chief Executive Mark Okerstrom and Chief Financial Officer Alan Pickerill will resign their posts effective immediately. The year has been notable for how many chief executives have resigned, quit, or been forced out.
The San Francisco-based company, led by SoFi's former CEO Mike Cagney, provides fixed-rate Home Equity Lines of Credit (HELOCs) in an all-digital process that promises borrowers decisions in less than five minutes and funding in less than five days.
Geoffroy Van Raemdonick, CEO of Neiman Marcus, told Cheddar that the luxury retailer is embracing a guided online shopping experience with the help of personal shoppers and machine learning.
