Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Amazon Alexa Auto Chief Evangelist Arianne Walker told Cheddar she wants Alexa to shift the perception of the in-car digital assistant.
These are the headlines you Need 2 Know for Wednesday, December 18, 2019.
As 2019 puts a bow on the teens, highlights from the year showed fans that the industry is ready and willing to adapt to upheavals in technology and politics while still having some fun along the way.
Mark Groden, founder and CEO of Skyryse, sees the just completed end-to-end autonomous flight of its helicopter called Luna as a large step forward in realizing a new sky-based transportation system.
Joel Flory, CEO of the photo editing app VSCO, discussed the VSCO girl trend and the acquisition of camera and app company, Rylo, in a sitdown with Cheddar.
Cheddar looks back at the high-profile product failures of the year.
The middle-of-the-night moves on Capitol Hill blindsided the solar sector. The industry had launched an ambitious lobbying effort this summer to extend the industry's tax credit and until last night had believed that an extension would be included in the tax packages.
1-800 Contacts, the private-equity-owned online contact lens retailer, is buying 6over6 Vision, an Israeli startup that has pioneered a way for customers to bypass eye doctors and complete in-home eye tests via their smartphones.
These are the headlines you Need 2 Know for Tuesday, December 17, 2019.
The company’s stock fell Monday after a morning report from the newspaper said Boeing would likely make an announcement today. Boeing’s board met Sunday and Monday to determine the future of the plane.
