Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
A look back on the hits and misses from last year's crystal ball on business, tech, politics, and culture.
These are the headlines you Need 2 Know for Monday, December 23, 2019.
A look back on the decade.
Boeing's new Starliner capsule went off course after launch Friday and won't dock with the International Space Station during its first test flight.
These are the headlines you Need 2 Know for Friday, December 20, 2019.
The dairy company's CEO Beth Ford addressed the struggles of the American farmer, the USMCA trade agreement, and the future of autonomous truck shipping on Cheddar.
Since 2009, technology has considerably changed the way people travel, from smartphone assistance to transportation to accommodations.
These are the headlines you Need 2 Know for Thursday, December 19, 2019.
In a year of the electric vehicle, new technology led to layoffs, new flight options, scooters, and jumps forward in space travel.
ICON's streaming fitness service iFit recently raised $200 million to invest in technology, expand its content library, and reach more potential users.
