Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The majority of the top 10 candidates spent more on television and radio advertising than they did on Facebook ads by the end of November.
These are the headlines you Need 2 Know for Friday, January 3, 2020.
The price of oil surged Friday on concerns that Iran might respond to the killing of its top general by the United States by disrupting global supplies of energy from the Middle East.
BlockFi is getting ready to launch a bitcoin rewards credit card this year as it continues to build a more complete suite of financial services and draw more consumers into the cryptocurrency market.
Social media will continue to rapidly evolve in the next year with a new regulatory landscape, in light of new research on how it affects emotions, the rise of newcomers like TikTok, and a new era of commerce.
These are the headlines you Need 2 Know for Tuesday, December 31, 2019.
Tesla unveiled its first China-made electric vehicles for purchase Monday. Despite hitting this milestone, the company’s stock sunk on speculation the company will miss 2019 delivery expectations when Q4 numbers are released.
A look at the events that are sure to make the market move next week — the final week of 2019!
Kevin Tan, CEO of the food ordering app Snackpass, talked to Cheddar about plans to expand to more college campuses and cities as well.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
