Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Atom Finance is challenging Bloomberg — whose eponymous terminal continues to dominate trading floors — by trying to develop a simpler product offering the depth of information that an institutional product might offer, but without a price tag that would break the bank for retail investors.
Here are the headlines you Need 2 Know for Friday, January 17, 2020.
Comcast announced more details about its upcoming service Peacock at a special investor presentation Thursday.
The UK-based startup Arrival, which is building small- and medium-sized electric vans for deliveries and other commercial roles, announced this week that it’s attracted a $110 million investment from Hyundai and Kia. The company says the partnership bumps Arrival’s valuation to more than $3 billion dollars.
House Speaker Nancy Pelosi called Facebook’s behavior “shameful” during her weekly press conference Thursday.
These are the headlines you Need 2 Know for Thursday, January 16, 2020.
TiVo, famous for its DVR devices that captured and recorded TV programs in real-time, is wading into the streaming wars with a new one-stop entertainment platform, says CEO Dave Shull.
Visa has invested in data custodian Very Good Security (VGS), a four-year-old startup that holds private customer data for fintech companies and large enterprises, helps reduce their compliance risk and ultimately, ideally, lowers the potential risk of data breaches.
Visa will pay $5.3 billion to acquire Plaid, the fintech unicorn that gives finance apps data access and analytics, as major card networks fight to increase access to payments and technical infrastructure in a fast-changing, competitive environment.
Here are the headlines you Need 2 Know for Tuesday, January 14, 2020.
