Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Tesla's stock reached an all-time high on Wednesday when it opened at $571 per share, hoisting the company over the $100 billion market cap and making it the most valuable U.S. carmaker.
Here's where some of the top social media apps like Instagram and Pinterest stand at the beginning of 2020.
UN experts Wednesday called for an investigation into reports that the crown prince of Saudi Arabia hacked into Amazon founder Jeff Bezos' phone via WhatsApp.
These are the headlines you Need 2 Know for Wednesday, January 22, 2020.
Cruise, the autonomous-vehicle company backed by General Motors and Honda, unveiled the Origin on Tuesday which it says is the first self-driving vehicle designed from the ground-up to get from here to there without a driver.
Investors were eager to see how the company fared following the launch of Disney+ and AppleTV+ in November and in light of the upcoming launch of NBCUniversal’s Peacock streaming service.
CoinTracker, a startup that helps people calculate their taxes on crypto holdings, is introducing a free tier of service for users with less than 200 crypto transactions in a tax year as the IRS makes turns its attention to investors in “virtual currencies.”
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Greg Marsh, CEO of key duplication service KeyMe, wants his company to become the most trusted name in locksmithing and just got a boost from a $35 million round of fundraising.
The tech industry in the City of Angels is booming and Dot.La, a new digital media startup, wants to tell its story.
