Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cheddar's Hope King took a spin in the Yandex driverless car during the Consumer Electronics Show.
The company is offering a “concierge-style” service that delivers virtually any EV and plug-in hybrid available in the U.S. straight to customers’ driveways
The IRS wants to get tougher on the 8 percent of Americans who have ever invested in cryptocurrency.
The payment technology firm, which helps merchants and consumers process transactions online and at the point-of-sale, is banking on Africa's youth demographic to drive growth.
SoFi has made Mastercard the new and exclusive card network for the SoFi Money debit card and plans to introduce a suite of rewards to go with it later this year.
The Special Initiative for Offshore Wind, a research and advocacy organization at the University of Delaware, and the American Wind Energy Association, a trade group, hope to solicit comments and concerns from potential critics.
These are the headlines you Need 2 Know for Thursday, January 23, 2020.
The Fisker Ocean debut at the Consumer Electronics Show in Las Vegas earlier this month represented a new opportunity for CEO Henrick Fisker to stake his claim in the electric vehicle industry.
The company wrote in its latest quarterly earnings report on Tuesday that it had lowered the threshold for a view to someone who watched a piece of content for at least two minutes.
