Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The company reported fiscal first-quarter profit of $11.6 billion, up 36% from the same period last year. Net income of $1.51 per share beat Wall Street expectations.
The Palo Alto, California, company said it made a net profit of $105 million from October through December, or 58 cents per share but still posted an annual loss of $862 million.
Despite beating the Street's expectations, Facebook shares went down more than 7 percent in after-hours trading. While the company is still growing, the numbers could signify a slowdown ahead with more digital advertising platforms entering the market as well as looming regulation.
Aircraft surveillance company Aireon is riding the wave of adoption of the satellite ADS-B surveillance network to replace radar in its role of air traffic control.
Ford's luxury line, Lincoln, announced plans to release an electric pickup truck in partnership with Rivian.
Apple's fiscal first-quarter results released Tuesday provided the latest proof that the fears hanging over the consumer electronics icon might have been unfounded. The company's profits and revenue topped analyst projections.
The human resources tech platform company brings its total funding to $143 million with the investment led by Union Square Ventures and FirstMark Capital.
The pilot program, rolled out in San José, aims to deter what has become a major source of side-eye – and safety concerns – for Lime and similar micromobility offerings.
The company raised the Series B funding led by the real estate arm of Mitsubishi to build out its three-pronged business model: a subscription service for brokers, an analytics service for tracking real estate trends, and an auction service.
General Motors on Monday announced that it plans to open its first assembly plant dedicated entirely to electric vehicles – and that it’s doing so in the United States.
