Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
With Roku set to possibly lose Fox channel by the end of Friday, Cheddar looks into alternate ways owners can still watch the Super Bowl on Sunday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The membership-based primary care provider came to the table with an ambitious business proposition: that primary care can use technology and high-end customer service to draw in patients willing to pay a little extra.
Cheddar got an exclusive ride in the front seat of a Street View vehicle in New York City -- and sat down with Andrew Lookingbill, engineering director at Google Maps, and Ethan Russell, the director of product management at Google.
Easy Aerial CEO and co-founder Ido Gur talked to Cheddar about giving police a "bird's eye view" of the Hard Rock Stadium parking lot this Sunday when the Kansas City Chiefs and San Francisco 49ers square off.
The vehicle, set to make its debut this May, promises to be a sharp departure from the lumbering Hummer H1, H2, and H3, which were discontinued last decade amid soaring prices at the pump and sinking prices in General Motors stock.
The results reflect a year of heavy investment for the company as it expanded customer benefits like one-day delivery and sought out larger clients for its profitable cloud computing business.
IBM CEO Ginni Rometty is stepping down after nearly 40 years with the computing giant and eight years at its helm. The company said Thursday that Arvind Krishna will take over as CEO starting April 6
The company has promoted its Tax Pro Go option, which allows customers to upload their tax documents digitally and leave the rest to a trained tax professional.
The move by UPS represents a $440 million investment over the next five years, and it is part of the delivery service's minority stake in Arrival, which it purchased at an undisclosed sum.
