Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
COO Matt Bromberg discussed with Cheddar how more engaged players also mean more spending in an industry that relies on microtransactions within free-to-play games.
The auto giant's first chief sustainability officer, Dane Parker, says he sees electric vehicles overtaking combustion engine cars as overwhelmingly as cars overtook the horse and buggy.
Jeff Weiner will become executive chairman after 11 years as CEO of the Microsoft-owned business. Ryan Roslansky, senior vice president of product, will become CEO as of June 1.
Adjusted for one-time items, earnings came to $1.53 per share. Analysts polled by FactSet expected earnings of $1.46. Revenue rose 36% to $20.9 billion. Wall Street expected revenue of $20.7 billion. Disney shares rose 1.2% in after-hours trading to $146.50.
Technology companies and banks led a broad rally for U.S. stocks in midday trading Tuesday following solid gains overseas. China took more steps to soften the financial blow of the virus outbreak and its main stock index rose following a plunge a day earlier.
Kabbage is getting into small business payments hoping that it will help the company be a better underwriter in its funding business — the inverse strategy of payments companies like PayPal, Square, and Stripe.
Google parent company Alphabet released its first earnings report since Sundar Pichai took over as CEO in December when founders Larry Page and Sergey Brin stepped down from their management roles.
DirecTV's Spaceway-1 satellite is launching itself into a band of space junk called the graveyard orbit. The emergency measure became necessary after an unexplained battery malfunction in December put it in jeopardy of exploding.
Technology companies led U.S. stocks higher in early trading Monday as global markets mostly calmed down following a sharp sell-off last week over worries about the spreading virus outbreak that began in China.
In this age of personalization, information is collected from your online movements whether you’re aware of it or not. If you feel a bit eerie about it, you’re not alone.
