Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Stocks fell in midday trading as investors fretted about more signs that a viral outbreak was spreading and a report showing a sharp weakening in U.S. business activity. Investors headed for safer territory.
These are the headlines you Need 2 Know for Friday, February 21, 2020.
With the purchase, Voyager is acquiring 40,000 retail accounts from Circle Invest, adding to its existing 200,000 users. Circle Invest users will be converted to the Voyager platform by the end of next month.
San Francisco-based Lending Club, which went public in 2014, matches borrowers with investors willing to fund their loans. Merging with Radius, a $1.4 billion-asset, Boston-based community bank, gives it a fast track to becoming a regulated deposit-taking company
Project Vector is not a new car model but rather a multi-use design that could serve as the bones for future electric vehicles with a variety of personal and commercial uses.
The New York City-based startup's biggest targets are companies looking to provide supplemental benefits to employees — a segment that it hopes will grow as the business world becomes more responsive to these kinds of health needs.
At a closed-door gathering in the nation’s capital last month, representatives from close to two-dozen renewable energy, electric vehicle, and environmental advocacy organizations began the early stages of handicapping which Republican senators might be willing to join Democrats in supporting lucrative tax credits for the various green sectors – most of which were axed at the last minute late last year.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The feature is called Super Cruise and fully controls acceleration and braking when enabled. It can also automatically change lanes by activating a turn signal stalk in either direction.
Upheaval European energy companies may offer warning signs about just how much, or how little, disruption shareholders will be willing to tolerate.
