Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Bitcoin is currently trading at $5,364, about 40 percent up from a low of $3,858 late Thursday night – the lowest since May 2019.
Matt Desch, Iridium Communications' CEO, spoke to Cheddar from the Satellite 2020 conference in DC, a day before the event was cut short when the city declared a state of emergency.
The automakers and parts suppliers had already been reeling from the spread of coronavirus in China, the largest single market for cars and trucks, accounting for about 30 percent of global auto sales.
Quibi, short for "quick bites," is slated to launch on April 6. To compel people to believe in his vision, Jeffrey Katzenberg and his team have been shelling out cash to get star power to come on board. According to people with knowledge of the deals, projects are getting payouts of $8 million to $15 million each.
The international body has developed a two-pronged approach in its battle against incorrect info — partnering with social media platforms to direct users to reliable sources and finding and responding to inaccurate rumors or falsehoods circulating the internet.
Stocks are tumbling again Wednesday, and indexes lost more than 4 percent to wipe out their huge gains from a day earlier as Wall Street keeps reeling on worries about the coronavirus.
These are the headlines you Need 2 Know for Wednesday, March 11, 2020.
Marketing dollars are often among the first on the chopping block — and even giants like Alphabet and Facebook are expected to feel its effects.
Credit Sesame, an app that helps users access their credit score and manage their credit, is launching a bank account that rewards users for improving their credit .
During a Q&A for satellite industry professionals, the SpaceX and Tesla founder avoided all mention of what was happening around the world. Instead, he spent the nearly one-hour time slot repeating the importance of iteration and moving fast.
