Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Streaming video companies like YouTube, Netflix, and Amazon have all agreed to reduce the quality of their streaming videos in Europe in order to reduce the strain on Internet bandwidth during the coronavirus pandemic.
GM and Tesla are among the top U.S. automakers that are looking to potentially switch over stalled auto production into the manufacturing of badly needed medical ventilators amid the coronavirus crisis.
Square received conditional approval from the Federal Deposit Insurance Corporation (FDIC) late Wednesday to launch an independent bank focused on providing loans to small businesses – at a time when they’ll surely need them most.
The bank will continue to pay branch employees for their regularly scheduled hours even if they are affected by reduced hours, branch closures, or asked to stay home, the letter said. It is also giving branch employees two additional paid vacation days.
Square is making a supportive gesture to business customers going through financial pain due to the effects of social distancing in the time of COVID-19.
These are the headlines you Need 2 Know for Wednesday, March 18, 2020.
These are the headlines you Need 2 Know for Tuesday, March 17, 2020.
The Small Business Grants Program, revealed in a blog post on Tuesday morning, was created to keep workers working, help with rent costs, connect with more customers, cover operational costs. (Photo by Joe Raedle/Getty Images)
Lisa Callahan, the vice president of programs, told Cheddar about the Orion spacecraft set to aid the NASA Artemis project achieve its goals of returning to the moon and using it as a jumping-off point for a manned Mars mission.
These are the headlines you Need 2 Know for Monday, March 16, 2020.
