Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Personal finance company Credit Karma is focusing on helping consumers understand financial resources available to them amid the COVID-19 crisis, CEO Kenneth Lin told Cheddar Thursday.
From April 3 to April 6, YouGov polled 1,274 adults online in the U.S. regarding their interactions with and perception of telemedicine as a followup to the same questions asked in November.
Three astronauts have arrived at the International Space Station, after departing the virus-plagued planet. The two Russians and one American reached the orbiting lab in their Soyuz capsule Thursday, six hours after blasting off from Kazakhstan.
A top tech expert says there's "a bunch of really great work" happening as different sectors collaborate amid the coronavirus pandemic.
Digital banking startup SoFi has agreed to acquire payments startup Galileo Financial Technologies for $1.2 billion.
Tammy Erwin, Executive VP and Group CEO of Verizon Business, joined ChedHER to discuss how her team is responding to the ongoing COVID-19 outbreak.
Experts maintain that despite social distancing and quarantining measures during the coronavirus pandemic, people should still attempt to socialize "serendipitously" and commit to acts of kindness to mitigate the stress.
New York Stock Exchange President Stacey Cunningham said Thursday that the floor of the exchange will "absolutely reopen" as soon as it is "safe to do so."
The coronavirus outbreak has triggered a stunning collapse in the U.S. workforce, with 10 million people losing their jobs in the past two weeks. Meanwhile, the number of confirmed infections worldwide has hit 1 million, with more than 50,000 deaths, according to the tally kept by Johns Hopkins University.
