Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Hesam Hosseini, CEO of Match told Cheddar Friday that despite being stuck at home, people are still looking to mingle.
NASA and SpaceX have chosen May 27 for resuming astronaut launches from the U.S. after nine years. NASA Administrator Jim Bridenstine announced the launch date Friday.
Danielle Allen, director of the center, told Cheddar that ending quarantine will require a robust social effort involving potentially thousands of workers and brand new technology solutions.
Matanya Horowitz, founder AMP Robotics, talked with Cheddar about how its robots could help recycling plant workers keep theri social distance from each other.
As healthcare workers risk their lives to treat patients amid the coronavirus pandemic, many organizations are providing much-needed support to the workers on the frontlines.
NBCUniveral’s anticipated streaming service, Peacock, launched on Wednesday for free to select Comcast customers with Xfinity 1 and Flex service.
Tatyana Popkova, chief strategy officer for the health system, talked to Cheddar about how the innovative medical center was designed to take on challenges such as a patient surge from a pandemic.
Kay Sears, VP and GM of Military Space for Lockheed Martin described the final frontier as a "warfighting realm," to Cheddar at Satellite 2020.
Fintech companies have long touted their ability to bank the unbanked, but the coronavirus pandemic is giving them a chance to put their money where their mouths are.
