Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Some Amazon workers, members of a non-profit group focused on worker's rights called United For Respect, contend the $1.15 trillion company isn't doing enough to protect them from the coronavirus.
Damon Wayans Jr. and his business partner Kris Jones pivoted their Special Guest app, developed to book live entertainment, to
Neal Shapiro, president of the New York metro area public broadcasting station WNET, told Cheddar Monday that PBS stations are offering kids the tools to stay on track with their schooling via educational television.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Tom Doll, president and CEO of Subaru of America, discussed
New York Gov. Andrew Cuomo said he had a “functional and effective” Oval Office meeting on Tuesday with President Donald Trump in which he pressed for more federal help as states try to increase testing for the coronavirus.
While there are more paying members, Netflix will have to closely monitor some other aspects of its business as the crisis continues.
Over the past 50 years the global population has nearly doubled. Because of this, the relationship between humans and nature has had to change dramatically. Earth Decoded explores the surprising effects of our modernizing world on the planet we call home.
In the face of unprecedented disruptions to the way people around the world work, socialize, live and play, events for cannabis holiday 420 have migrated online to bring isolated cannabis users together on a day that's considered all about community.
Footwear giant Nike is trying out a new business playbook to meet the needs of brand-loyal consumers amid the coronavirus pandemic.
