Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
As governments around the world consider how to monitor new coronavirus outbreaks while reopening their societies, many are starting to bet on smartphone apps to help stanch the pandemic. But their decisions on which technologies to use — and how far those allow authorities to peer into private lives — are highlighting some uncomfortable trade-offs between protecting privacy and public health.
Companies across a wide swath of industries have found ways to give back to communities in their time of need amid the COVID-19 pandemic.
Workers from some of the biggest companies in the U.S. held walkouts or sick-outs on Friday in honor of May Day to pressure their employers to improve working conditions and pay amid the coronavirus pandemic.
Utah's Lieutenant Governor Spencer Cox and Domo CEO Josh James joined Cheddar to discuss their partnership on testing for COVID-19.
While the New York Stock Exchange isn't sure when it will reopen, its COO Michael Blaugrund said the exchange is already looking at how it will and why humans in the building may be so important to the trading mix.
Bala Ganesh, VP of UPS Advanced Technology Group, told Cheddar Thursday that the shipping and pharmacy companies worked closely with the Federal Aviation Administration to get the drone deliveries up and running.
NASA Administrator Jim Bridenstine announced Thursday the three companies that will develop, build and fly lunar landers, with the goal of returning astronauts to the moon in 2024 and ultimately on to Mars.
The Motion Picture Academy bends the rules for streaming movies this year to qualify for Oscars amid the coronavirus, but large theater changes push back against studios that want to release their films online breaking theater exclusivity even after the pandemic ends.
The spotlight is still on Quibi, which just launched on April 6 in the middle of the pandemic. Its Daily Essentials provides bite-sized chunks of news and lifestyle topics.
Sarah Cooper, the performer behind the viral video, talked to Cheddar Wednesday about why she chose to riff on the POTUS.
