Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Office jobs are never going to be the same. When workers around the world return to their desks, they’ll find many changes spurred by the pandemic.
Tesla CEO Elon Musk confirmed on Twitter Monday that the company has restarted its California factory in violation of local government orders.
Wall Street was split on Monday, as continued gains for technology and health care stocks helped cover up for more prevalent losses elsewhere.
Gibu Thomas, PepsiCo senior vice president and head of e-commerce, told Cheddar Monday that these new platforms are designed to meet customers' needs now.
The social media giant has invested $40 million into small businesses across the country with 50 percent of it earmarked for small businesses owned by people of color, women, and veterans.
Roku CFO Steve Louden told Cheddar that the coroanvirus pandemic has only sped up the process of cord-cutting and new viewership on streaming platforms.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Alex Stamos, a security expert, spoke to Cheddar about how videoconferencing company Zoom is working toward improving security amid some challenges.
Dave Shull, TiVo CEO, told Cheddar on Thursday that the company has seen an increase in viewership amid the pandemic, which is why they were undaunted in releasing Stream 4K.
Jim Baumbick, vice president of enterprise product line management at Ford, told Cheddar on Wednesday that the company began shipping respirators to hospitals on Monday and has the capability of producing 12,000 units a week.
