Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The launch of a SpaceX rocket ship with two NASA astronauts on a history-making flight into orbit has been called off with 16 minutes to go in the countdown because of the danger of lightning.
NASA is rolling out the International Space Station's red carpet for Tom Cruise.
President Donald Trump is threatening social media companies with new regulation or even closure after Twitter added fact checks to two of his tweets.
Forecasters say the odds of acceptable conditions have improved to 60% for Wednesday's planned launch of a SpaceX Falcon rocket with two NASA astronauts.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Sergeant First Class Christopher Jones talked to Cheddar about how the U.S. Army eSports division, launched out of Fort Knox, Tennessee as a recruitment effort, is thriving amid the coronavirus pandemic.
The tech giant is shifting focus from creating envious workspaces to allowing many of its employees to work from the comforts of their own homes.
The business-to-business platform saw a 100 percent year-over-year increase in the number of transactions involving U.S. buyers or sellers, according to John Caplan, president of Alibaba.com in North America and Europe.
Notorious short-seller Carson Block and his equity research firm Muddy Waters has accused Chinese education company GSX TechEDU ($GSX) of fabricating student numbers through the use of bots.
Apple and Google on Wednesday released long-awaited smartphone technology to automatically notify people if they might have been exposed to the coronavirus.
