Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Facebook employees are using Twitter to register their frustration over CEO Mark Zuckerberg’s decision to leave up posts by President Donald Trump that suggested protesters in Minneapolis could be shot.
A growing number of writers, performers, musicians, and podcasters who have turned to fan-direct services such as Patreon, Substack, and OnlyFans to make a living. This trend has only been amplified under quarantine, as media consumption has increased dramatically worldwide.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Autotune was a staple in pop hits throughout the 2000s. T-Pain, Nelly, Daft Punk, and almost every major pop artist embraced the technology. But most of these famous tunes were actually using Autotune incorrectly. So who started this trend and how did something so despised become so popular?
WarnerMedia's streaming service, which launched on Wednesday with 10,000 hours of content for $15 a month, now exists in a world no analyst could have predicted.
Max Simkoff, CEO and founder of States Title talked to Cheddar about the acceleration of digital dealmaking in the mortgage industry, which had been slow to adopt measures before the pandemic.
Wall Street’s rally ran out of fuel in the last hour of trading on Thursday, and the market fell to its first loss in four days amid worries about rising U.S.-China tensions.
President Donald Trump is escalating his war on social media companies, preparing to sign an executive order Thursday challenging the liability protections that have served as a bedrock for unfettered speech on the internet.
Priority Bicycles Founder
Phil Ginsburg, Abbott's Head of Infectious Disease, told Cheddar that new data shows the ID Now quick-results test for coronavirus is accurate if used as intended.
