Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Recent data shows that Quibi isn't gaining as much traction with viewers as one might expect, especially with the initial subscribers' three-month free trial period wrapping up in a few weeks.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
As Twitter waded into controversy for taking steps to fight misinformation and controversial remarks from perhaps its most famous tweeter, President Donald Trump, Facebook has taken the opposite tack, but with no less backlash.
Nikola Motor Company, the hydroge-electric truck manufacturer,
If you lived in a big city in the 90s, you're probably one of the unlucky people who was kept up at night on a regular basis by errant car alarms. But today, those in that same big city hear alarms far less often than you did. So where did car alarms go? How have they evolved, and did we ever need them to begin with?
The online used-car marketplace, Vroom, began trading on Nasdaq on Tuesday, doubling its IPO price.
The skyline of Washington D.C. is stunted. You've probably heard that D.C. can't build skyscrapers taller than the U.S. Capital Building or the Washington Monument. But those are both myths from a bygone era. Cheddar tells the real story.
IBM says it is getting out of the facial recognition business over concern about how it can be used for mass surveillance and racial profiling.
Contactless payments company Square has seen its clients forced to adapt to social distancing and stay-at-home orders with new technology.
Nikola motors goes public after developing zero emissions hydrogen and battery electric powered semi-trucks. A fleet of Nikola trucks are set to be manufactured in 2021 out of Germany.
