Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Lemonade Insurance makes its public trading debut as its shares doubled in price. Co-founder and CEO Daniel Schreiber, talks company success in non-traditional online insurance business and becoming profitable after going public.
As audiences move away from traditional TV, digital media made its pitch for advertising dollars at the 2020 NewFronts.
Oura CEO, Harpreet Singh, talks development of a wearable ring that detects symptoms of COVID-19 and partnership with the NBA as the league heads to Orlando to restart game play.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
7-Eleven introduces contactless gas payment option, allowing customers to use phones to pay at the pump. Chief digital officer Tarang Sethia talked about the company's success and future innovations.
As the coronavirus sweeps the globe, Youtube is a leading outlet for information regarding the virus. Youtube chief product officer talks prioritizing channels and videos with relevant information as well as weeding out fake news.
Amazon's head of worldwide sustainability talks the company's push to net zero carbon emissions by 2040 and investing in companies that are committed to a low-carbon economy.
Docusign continues to thrive while the pandemic impacts nearly every industry. The company plans to expand its service to document management and preparation.
Cheddar's Need2Know Podcast for Tues., June 23, 2020.
Cheddar's Need2Know Podcast for Mon., June 22, 2020.
