Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Hope is set to reach Mars in February 2021, the year the UAE celebrates 50 years since its formation. Two other Mars missions are planned in coming days by the U.S. and China.
Geoff Cook, CEO of The Meet Group talks dating during the coronavirus pandemic. The company has rolled out new features on it's apps to enhance the dating experience.
Jared Spataro, corporate vice president of Microsoft 365, talked to Cheddar about the tech giant's new virtual reality and A.I. voice assistance features in its Teams product.
More than a decade after the term was coined by columnist Thomas Friedman in the New York Times, there is a Green New Deal proposal in Congress. Rep. Alexandria Ocasio-Cortez (D-NY) and Sen. Ed Markey (D-MA) have proposed a formal resolution that would frame climate change, economic sustainability and social justice together under a unifying theme, calling for a Depression-era national mobilization similar to FDR's New Deal, and serving as a litmus test for Democratic presidential candidates going forward.
Dave Hickey, president of diagnostics at BD Veritor, talked to Cheddar about Becton Dickinson's newly approved testing product and the need for widespread availability.
TikTok says it will stop operations in Hong Kong after the city enacted a sweeping national security law last week.
Zumba transitions to online courses as the coronavirus pandemic continues upend industries. Alberto Perlman, Zumba CEO, talks programs targeting families and content the company offers online.
The Supreme Court has upheld a 1991 law that bars robocalls to cellphones.
Uber finally got its food delivery company, acquiring Postmates in a $2.65 billion all-stock deal, the ride-hailing giant has confirmed.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
