Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The Amal, or Hope, orbiter is the Arab world’s first interplanetary mission.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Netflix added a flood of new subscribers amid the coronavirus pandemic and also offered clues to a possible successor for founding CEO Reed Hastings, who on Thursday named the company’s chief content officer, Ted Sarandos, as co-CEO.
The ruse discovered Wednesday included bogus tweets from Barack Obama, Joe Biden, Mike Bloomberg and a number of tech billionaires.
Samsung is working to empower start ups across the globe to create innovative technologies that can be applied in our everyday lives. Young Sohn, corporate president and chief strategy officer at Samsung, talks newly announced winners of the extreme tech competition.
The three nations alleged Thursday that hacking group APT29, also known as Cozy Bear and believed to be part of the Russian intelligence service, is attacking academic and pharmaceutical coronavirus research institutions involved in vaccine development.
Advertising agencies are expressing concerns about the potential for TikTok to share user data with its Chinese parent company, ByteDance — something the social media platform flatly denies is happening.
The number of laid-off workers seeking unemployment benefits remained stuck at 1.3 million last week, an historically high level that indicates many companies are still cutting jobs as the viral outbreak intensifies.
Secretary of State Mike Pompeo says the U.S. is imposing travel bans on employees of the Chinese technology giant Huawei and other companies the U.S. determines are assisting authoritarian governments in cracking down on human rights.
Millions of people thrive in the American West’s deserts today, but not every is thriving. You’ve probably heard of droughts and wildfires in California, of groundwater drying up in Arizona, and of entire communities, like those on the Navajo Nation, that have been left without running water. The region is finally coming to terms with decades of infrastructure projects, coupled with using more water than nature can provide, as the threat of climate change moves in. Cheddar explains why the American West is running out of water.
