Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Authorities say British man, a Florida man and a Florida teen hacked the Twitter accounts of prominent politicians, celebrities and technology moguls to scam people around the globe out of more than $100,000 in Bitcoin.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
New York City has over 6,000 high rise buildings and for the last 75 years most of the skyscrapers built were constructed with glass facades. This trend has continued in cities across the world like London, Moscow, and Shanghai. But over the years, the drawbacks have become more prominent. They may look like elegant symbols of modernity, but beyond that shimmer is a list of problems that has some leaders proposing bans. All that beauty comes at a price.
Four Big Tech CEOs are fending off accusations of stifling competition in front of a congressional panel that is investigating market dominance in the industry.
A ride-sharing scooter startup said Tuesday it is suspending operations in New York City after a second fatal crash in less than two weeks.
Plus.AI co-founder, Shawn Kerrigan, says the future of the trucking industry lies in autonomous technology. Kerrigan expects the industry to move into full autonomy by 2024.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Amgen Foundation is doubling down on its support for virtual education platform Khan Academy with a $3 million grant.
The global pandemic is forcing a pullback by advertisers on Twitter, but it’s also led to an unprecedented surge of users.
Microsoft has developed technology to help the company on its road to carbon negative by 2030. Chief Environmental Officer, Lucas Joppa, said Microsoft looks to be the blueprint for other companies to reduce their carbon footprints.
