Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Climate investing platform Raise Green on Tuesday announced a new initiative to provide upstart solar projects with the knowledge, know-how, and intellectual property to hit the ground running. Called the Originator Engine, the software was developed in partnership with IBM to aggregate and "templatize" thousands of documents and contracts necessary to do business.
Circle-K convenience stores are in for a makeover following a new partnership with Standard Cognition to make the customer experience easier with cashierless checkout.
Video app TikTok is waging a legal fight against the Trump Administration’s efforts to ban the popular, Chinese-owned service over national-security concerns.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
An appeals court has allowed ride-hailing giants Uber and Lyft to continue treating their drivers as independent contractors in California while an appeal works its way through the court.
President Donald Trump is asking the Supreme Court to allow him to block critics from his personal Twitter account.
Apple is the first U.S. company to boast a market value of $2 trillion, just two years after it became the first to reach $1 trillion.
Bryan Thoensen, TikTok's head of content partnerships, talks newly established creator fund that pays the platforms biggest influencers.
Ardine Williams, VP of workforce development at Amazon, talks about the expansion amid the coronavirus pandemic and recruiting skilled workers.
Tech startup Airspace has developed technology that utilizes a company's camera system to detect whether or not people are wearing face masks. Co-founder and CEO, Jaz Banga, talks about the company's goal of providing data for partners to create safe environments.
