Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
As Ford gears up for production of its 2021 F-150, more jobs are being added to meet demand for the electric version of the truck. Kumar Galhotra, president of the Americas & international markets group, joined Cheddar to discuss.
Facebook announced it is teaming up with Ray-Ban maker EssilorLuxottica to launch its first pair of smart glasses in 2021.
Unqork, has become a virtual bridge between people and government services as COVID-19 forces agencies to reduce normal operations. Cas Holloway, Unqork's head of enterprise, joined Cheddar to discuss the convenience of the service provides, particularly when it comes to marriage licenses.
The latest news and headlines from Apple's latest product reveal including the latest on the Apple Watch, IPads, and more.
Jeff Thomas, Nasdaq's head of tech listings, joined Cheddar to discuss the spate of tech companies set to go public.
Oracle said Monday that the Chinese owner of TikTok has picked the U.S. company to be its “trusted technology provider,” beating out rival Microsoft in a deal that could help keep the popular video-sharing app running in the U.S.
As more people stay indoors and work from home amid the pandemic, home upkeep is surging. Chairish co-founder Anna Brockway joined Cheddar to discuss the surge in home decor and hot items people are buying.
Figuring out best practices when it comes to preventing airborne transmission is inherently challenging though, especially when it comes to the technical aspects of retrofitting ventilation systems.
Peloton reported a substantial jump in revenue, raking in more than $600 million in the fourth quarter
Alabama State University has managed to keep COVID-19 infections at zero despite rising cases on college campuses. University president, Quinton Ross, Jr, joined Cheddar to discuss new technology that scans for coronavirus symptoms.
