Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Amazon has been growing its delivery infrastructure for years and is now shipping 67 percent of its own packages directly to its customers.
Tesla is working on new battery technology that CEO Elon Musk says will enable the company within the next three years to make sleeker, more affordable cars that can travel dramatically longer distances on a single charge.
Tesla is expected to announce a breakthrough in electric vehicle battery chemistry on Tuesday that could bring down the cost of the vehicles and increase their range and durability.
Facebook has helped 2.5 million people to register to vote. The social platform has rolled out a voting information center that users can go for everything voting related.
The software giant said Monday that it is paying $7.5 billion for ZeniMax Media, the parent company of video game publisher Bethesda Softworks.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Video game engine, Unity, makes its debut on the NYSE. Kimberly Jabal, CFO, joined Cheddar to discuss the decision behind taking the company public.
The U.S. Commerce Department says it is prohibiting Chinese-owned TikTok and WeChat from app stores as of Sunday, citing national security and data privacy concerns.
U.S. stocks are closing lower Thursday as Wall Street continues to swirl after the Federal Reserve said it will keep interest rates at nearly zero for years to help nurse the wheezing economy.
Sumo Logic's Ramin Sayar, president and CEO, joined Cheddar to discuss the decision to take the company public and its success as more businesses turn to the cloud.
