Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Uber can keep operating in London after it won its appeal of a decision by the British capital’s transit regulator not to renew its license.
Future moon explorers will face ultrahazardous radiation levels. That's the conclusion of a new study published by Chinese and German scientists Friday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
VIA optronics is making its debut on the NYSE after the company raised $93.8 million. Jurgen Eichner, CEO, joined Cheddar to discuss taking the company public and the company's success amid the pandemic.
Ohio Rep. Bob Latta joined Cheddar to discuss new safety legislation he's introduced for autonomous vehicles. The Self-Drive Act will create a national standard for operation of self-driving cars.
As undocumented immigrants navigate life in America, we're hearing a firsthand account of what it's like seeking higher education while being undocumented. Sarahi Espinoza Salamanca, founder and CEO of DREAMers Roadmap, joined Cheddar to discuss how to app helps other undocumented immigrants find funds to pay for school.
California plans to ban the sale of new gasoline-powered passenger cars and trucks in 15 years.
Federal prosecutors say four former eBay employees have agreed to plead guilty to their roles in sending live spiders and cockroaches in an effort to intimidate a Massachusetts couple who ran an online newsletter critical of the auction site.
Google's head of inclusion, Annie Jean-Baptiste, joined Cheddar to chat about Google's mission to be more inclusive in its products, services, and workplace.
Aly Orady,Tonal CEO, joined Cheddar to discuss the home fitness market. Orady also dove into the technology and high profile athletes that have allowed the company to grow.
