Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Democratic lawmakers are calling for Congress to rein in Big Tech, possibly forcing Facebook, Google, Amazon, and Apple to break up their businesses.
Julie Samuels, executive director at Tech: NY, joined Cheddar to discuss the COVID NY Alert app that will be used for contact tracing in New York.
Tim Kendall, CEO of Moment and former Pinterest president, joined Cheddar to discuss the harrowing effects of social media use and how "big social's" methods are harming users.
Lee Brown, VP and global head of advertising business at Spotify, joined Cheddar to provide some insight into what exactly Gen Z is looking for.
Data analytics giant, Palantir, has made its debut on the NYSE. David Glazer, CFO, joined Cheddar to discuss opening day and company's success and vision for profitability.
A small air leak at the International Space Station has finally been traced to the Russian side, following a middle-of-the-night search by astronauts.
Pinterest CRO, Jon Kaplan, joined Cheddar to discuss the surge in activity on the app amid the pandemic. Kaplan also talks new features coming to the social media app.
Activist, Erin Brockovich joined Cheddar to advocate for 911 operators to be classified as first responders and address problems plaguing the water supply in U.S. communities.
A federal judge has halted a ban on TikTok's U.S. operations until at least November 12th when President Trump called for a complete ban of the social media platform. Cheddar's Michelle Castillo reports on the turbulent timeline of Trump's intervention with the social media app.
Kyle Malady, chief technology officer at Verizon, joined Cheddar to discuss the new MEC technology that he said would allow the development of "new and exciting products."
