Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Apple unveiled four new iPhones equipped with technology for use with faster new 5G wireless networks.
Disney is reorganizing its business units to focus even more on streaming. Its Disney Plus, Hulu and ESPN Plus services have more than 100 million subscribers.
Facebook says it is banning posts that deny or distort the Holocaust and will start directing people to authoritative sources if they search for information about the Nazi genocide.
U.S. Rep. Ken Buck (R-Colo.) joined Cheddar to discuss how Congress and the judiciary should approach big tech monopolies. Buck was clear that the Democrats and Republicans, however, disagree on just how to go about shrinking the tech giants.
Brian Elliott, Slack VP and head of Future Forum, joined Cheddar to discuss the findings of a survey that finds people adapting to remote work amid the pandemic and probably beyond.
Singer Ricky Martin and music engineer, Michael Seaberg, joined Cheddar to discuss the launch of a new digital entertainment company. The company is focusing on "orbital audio" technology that enhances the listening experience.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Waymo is allowing the general public to hitch a ride in its driverless autonomous vehicles in Phoenix.
Grammy-winning singer Mary J. Blige, and Linda Goler Blount, CEO of the Black Women's Health Imperative, joined Cheddar to discuss a new Breast Cancer Month initiative encouraging Black women to get mammogram screenings.
Recent victims of ransomware attacks span the public and private sectors and include Universal Health Services, one of the largest hospital systems in the U.S., and the Clark County School District in Las Vegas.
