Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Spencer Rascoff, the serial entrepreneur behind Zillow, Hotwire, and Pacaso, is helping fuel the SPAC boom on Wall Street with the IPO of blank-check company Supernova.
The Norwalk, Connecticut-based Datto Holding Corp's unusual ticker symbol, MSP, stands for "managed service providers," which make up Datto's main clients and partners.
Pharmaceutical company Merck has partnered with drone startup Volansi to make remote vaccine deliveries. Hannan Parvizian, Volansi founder and CEO, joined Cheddar to discuss the partnership and supplying rural areas with temperature-controlled vaccines..
Social media is taking a particularly important role in this year's election as the platforms works to remove misinformation. Cheddar's Michelle Castillo reports.
Payment processer, Paya, is debuting on the Nasdaq after going public through a SPAC. Jeff Hack, Paya CEO, joined Cheddar to discuss why it was the right time to go public
Nokia says it has been tapped by NASA to build the first cellular communications network on the moon.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Solar tracking company, Array Technologies, has made its trading debut. Jim Fusaro, Array Technologies CEO, joined Cheddar to discuss the discuss why it was time to take the company public.
On the heels of the latest Apple Event, Verizon launches nationwide 5G service. Ronan Dunne, Verizon Consumer Group CEO, joined Cheddar to discuss the launch and offerings that customers can expect from the service.
Online used car dealer, Shift, is set to go public through a SPAC. George Arison, Shift co-CEO, joined Cheddar to discuss its future and the unforeseen rise of car purchases amid the coronavirus pandemic.
