Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
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From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Just days following the presidential election, Twitter has stepped up its efforts to crackdown on misinformation, but questions are being raised about how marketers and users will interact with social media platforms going forward. Cheddar's Michelle Castillo reports.
Retired astronaut Dr. Peggy Whitson joined Cheddar to discuss what we can expect while watching the SpaceX launch on Saturday.
The Wall Street Survival & Stock trading Guide Bundle features eight comprehensive courses on how to be a successful professional trader for $29.99.
Sony's Playstation 5 launch saw retailers sold out within minutes today. Eric Lempel, SVP and global head of marketing with Sony Interactive Entertainment, joined Cheddar to discuss anticipation for the new system and the growing popularity of gaming.
