Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Discovery is joining the increasingly crowded streaming fray with its own reality-focused service Discovery Plus that will include shows from the Food Network, HGTV, TLC.
Feed your mind with hundreds of audio courses led by well-known names like Alexis Ohanian and Scott Kelly.
Peter Rawlinson, CEO of electric vehicle maker Lucid Motors, joined Cheddar to discuss its new plant in Arizona and hopes for a more supportive policy on EVs from the incoming Biden administration.
Business software pioneer Salesforce.com is buying work chatting service Slack for $27.7 billion in a deal aimed at giving the two companies a better shot at competing against one of the industry’s longtime powerhouses.
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Greg Foss, senior cybersecurity strategist at VMware Carbon Black, said the security industry is watching a "significant rise" in large-scale e-skimming attacks.
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Federal Communications Commission Chairman Ajit Pai, a Republican, says he is leaving the telecommunications regulator on Inauguration Day.
Here are the headlines you Need2Know for Tuesday, November 25, 2020:
