Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The price of bitcoin has risen above $20,000 for the first time, as the speculative digital currency topped its previous peak reached shortly after it became tradable on Wall Street three years ago this month.
Amazon-owned Zoox has unveiled its first self-driving robotaxi that can seat up to four passengers, has no steering wheel, can run for 16 hours on a single charge, and can travel at up to 75 miles per hour.
It was an extraordinary year for the video game industry which culminated in, of course, the big launches of the anticipated next-generation consoles, the PlayStation 5 and the Xbox Series X/S.
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Amazon-owned Zoox Inc. unveiled its four-person “robo-taxi,” a compact, multidirectional vehicle it says was designed for dense, urban environments.
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From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The porn industry in 2020 has come under scrutiny from media and politicians alike. Cheddar's Nora Ali takes a deep dive.
Weedmaps, a cannabis review site and software company, announced Thursday that it has agreed to go public through a merger with a special purpose acquisition company (SPAC).
Johanna Faries, a vice president at gaming company Activision Blizzard and commissioner of Call of Duty League, joined Cheddar to discuss esports in the era of the pandemic.
