Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The coronavirus pandemic has revealed to Americans that employers have been able to maintain business as employees work from home. Now, companies are looking to rollout features to improve WFH productivity. Cheddar's Michelle Castillo reports.
While the U.S. reels from the massive SolarWinds hack, which compromised government agencies and private tech companies, experts predict more attacks on high-value targets are likely to occur.
An Amazon's Choice product, these highly-rated headphones combine high-performance speakers with T-Quiet™ active noise-canceling technology for an optimal listening experience.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Kevin Czinger, CEO and lead inventor at Divergent 3D, talked to Cheddar about how 3D printing might change car manufacturing going forward.
CEO Rob Wiesenthal said the company chose now to go public because technological innovations in ground mobility will bleed over into the air transport space.
Dozens of states filed an anti-trust lawsuit against Google on Thursday, alleging that the search giant has an illegal monopoly over the online search market that hurts consumers and advertisers.
These gadgets, grooming tools, kitchen essentials, and accessories are a steal.
Robinhood Financial is agreeing to pay $65 million to settle government charges that it failed to disclose the full details of its dealing with high-speed traders and didn’t get the best prices for customers trading on its app.
Peter Szulczewski, Wish CEO and founder, talked to Cheddar about the e-commerce platform's public debut.
