Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Keeping people engaged during virtual meetings is essential for company success and productivity.
Federal officials are outlining new rules that will let operators fly small drones over people and at night.
Rob LoCascio, CEO of LivePerson, joined Cheddar to discuss the future of AI in customer service and e-commerce.
Movers+Shakers CEO and co-founder Evan Horowitz talked to Cheddar about how Generation Z looks for authenticity in brands on the TikTok platform.
SMBs are under attack, and these tips can keep the hackers at bay.
Since May of 2020, decentralized finance (DeFi) has seen a huge rise in assets and expansion. What will this mean for its users in 2021?
Home services search platform, the Porch Group, made its Nasdaq debut just in time for Christmas.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Equinox Media CEO Jason LaRose discussed the at-home success of its fitness app and how the company is still committed to the in-person gym workout.
TikTok isn't just gaining popularity among teens, the Mexican drug cartel is using the platform to promote its illicit activities. Cheddar's Michelle Castillo reports.
