Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Virginie Helias, chief sustainability officer at Procter & Gamble, spoke to Cheddar about the consumer goods manufacturer's initiatives to take on climate change and waste.
Boston Dynamic's vice president of business development Michael Perry talked to Cheddar about the variety of roles that its robot dog Spot could fill in business — and in the every-day lives of people.
With this flat-fee lifetime subscription, you get access to unlimited downloads of 500,000-plus premium, royalty-free vector designs for personal use.
Matanya Horowitz, CEO of AMP Robotics, spoke with Cheddar about how the company's latest fundraise will help it improve its robotic recycling system.
Mbye Njie, an activist and founder of the Legal Equalizer app, joined Cheddar to explain how the product might help Black and minority drivers and police officers alike during a traffic stop.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
After years of treating President Donald Trump’s inflammatory rhetoric with a light touch, Facebook and Instagram are silencing his social media accounts for the rest of his presidency.
The newly formed Alphabet Workers Union is looking to bring back the days in Google's company culture when workers were lauded for dissent on ethical and moral grounds.
This crowdfunded accessory is lightweight, durable, and attaches to any laptop, so you can work with two screens from anywhere (and it's on sale).
Apple is planning to ask users to opt into allowing companies to use their mobile IDs, known as IDFA or identifier for advertisers. But what will this mean for the future of marketing?
