Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Michael Ellison, CEO and co-founder of CodePath, spoke to Cheddar about the need for Big Tech to invest earlier in the worker pipeline to improve diversity among their ranks.
General Motors has set a goal of making the vast majority of the vehicles it produces electric by 2035, and the entire company carbon neutral, including operations, five years after that.
Facebook capped a tumultuous 2020 with soaring earnings in the final quarter, its user base boosted by people staying home and its revenue buoyed by a shift to digital advertising amid the pandemic.
Sara Luchian, director of passenger experience at Virgin Hyperloop, spoke to Cheddar about managing perceptions about the proposed high-speed rail project.
In the David and Goliath saga that has been captivating and confusing Wall Street recently, Goliath has fallen.
Washington Mystics forward Aerial Powers spoke to Cheddar about championing women in the world of video games and esports.
Easily track health stats like hydration and body composition through this smart strap and accompanying app.
Fort Collins, Colorado Mayor Wade Troxell, a member of the FAA drone advisory committee, spoke with Cheddar about how the recently implemented rules will affect the use of drones going forward.
The highly-rated bundle includes 220 lessons designed by Certified Ableton Instructor J. Allen for a proper education on one of the industry’s most important tools.
Jeremy King, senior vice president of engineering at Pinterest, joined Cheddar to talk about the augmented reality tools the social media platform is utilizing to improve e-commerce experiences for users.
