Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
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The erratic trading in shares of underdog companies like GameStop that turned markets combustible last week appears to have migrated to commodities, sending silver prices surging to an eight-year high.
The cryptocurrency known as Dogecoin is rallying
Geraldine Barnuevo, , environmental strategies and sustainability senior manager at GM, spoke to Cheddar about what's in store for the automaker following its big pledge to go carbon neutral by 2040.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Christopher Kardatzke, the chief technology officer for Quiver Quantitative, joined Cheddar to discuss how hedge funds have started inquiring about its data-scraping tech in the wake of the GameStop short squeeze.
The wave of small investors who have ballooned the price of GameStop stock in an unprecedented short squeeze are calling on each other to hold their positions even as trading platforms freeze additional sales.
Variants and Vaccines, Robinhood Under Fire & World's Biggest Rollercoaster
Robinhood and other online trading platforms are moving to restrict trading in GameStop and other stocks that have soared recently due to rabid buying by smaller investors.
John Banovetz, chief technology officer at 3M, spoke with Cheddar about how we can better prepare for future pandemics based on lessons learned from COVID.
