Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Bumble, known for letting female users make the first move, opened on the Nasdaq at $76 per share on Thursday afternoon.
Cheddar explains the Lightbulb Moment when Hedy Lamarr, the international movie star, formulated the basis for the wireless networking tech the world uses today.
Marc Randolph, co-founder and former CEO of Netflix, thinks there's only one other challenger to the streaming pioneer among other services like Disney Plus, Amazon Prime, and more.
Wellness 4 Humanity is testing out COVID-19 related vending machines. Items include tests kits and PPE. Cheddar's Chloe Aiello reports.
The Google-owned company received accreditation for brand safety from the Media Rating Council, a non-profit organization created in the 1960s to help self-regulate the media industries.
Shop's general manager Carl Rivera spoke with Cheddar about increasing its reach for both consumers and merchants on the social media networks.
In the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom — and bust — the likes of which America had never seen before.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cyprus-based Nexters, maker of the mobile game "Hero Wars", has gone public in a deal with Russian media mogul Ivan Tavrin's blank-check company, Kismet Acquisition One.
