Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
German carmaker Volvo on Tuesday announced that it will transition its entire model line-up to fully electric by 2030. T
Susan Lucas Collins, global head of healthcare services at cloud communications company Twilio, talked to Cheddar about providing tools necessary to help smooth out the somewhat chaotic vaccine rollout in the United States.
Wellness guru Deepak Chopra and fitness wearables company Fitbit have teamed up in an exclusive partnership called the Mindful Method.
Spacewalking astronauts have installed support frames at the International Space Station for new solar panels arriving later this year.
Following the Senate Intelligence Committee hearing on the widespread SolarWinds cyberattack, cybersecurity experts are pushing the need for private businesses and federal agencies to cooperate closely to prevent future such breaches.
NASA on Friday is named its Washington headquarters after Mary W. Jackson, the space agency's first African American female engineer whose story was portrayed in the popular film "Hidden Figures."
Prabir Adarkar, DoorDash CFO, talked to Cheddar about the delivery service's long-term plans as food businesses and restaurants might be seeing the pandemic's end on the horizon.
Twitter CFO Ned Segal joined Cheddar to discuss how a new subscription model for content creators on the platform might translate into future revenues, alongside the platform's other strategies.
Dr. Mae Jemison, the first Black woman in space, spoke with Cheddar about how space provides the perspective of an interconnected global community.
Andy Purdy, chief security officer for the company's U.S. division, refuted reports that Huawei would be manufacturing electric cars of its own.
