Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Roblox, a gaming platform last valued at $29.5 billion in the private sector, took off immediately in its public debut on the NYSE Wednesday.
Consider this your one-stop shop for learning to use the most popular programs across animation, design, photography, video editing and beyond.
Despite COVID-19, sports betting has skyrocketed. In January, Americans spent approximately $4 billion on sports wagering according to the American Gaming Association.
Founder and CEO of the investment app Grifin, Aaron Froug, talked to Cheddar about the viral success of its app for a simplified way to buy stocks where users already shop.
Child Benefit, Meghan and Harry Bombshells & Eminem vs. Gen Z
Gary Vaynerchuk, the outspoken CEO of creative agency VaynerMedia, checked in with Cheddar before the weekend to share his views on the biggest stories this week.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Semiconductors are essential in industries such as defense, automobiles, and telecom. Cheddar assembled a timeline of the chip shortage stretching back to the pre-Covid economy.
Paramount+ has debuted, supplanting CBS All Access. ViacomCBS CFO Naveen Chopra talked about the two-tiered subscription service, and Cheddar's Michelle Castillo broke down this latest rebranding amid the streaming wars.
Rezi uses AI to extract keywords from job descriptions, then writes an optimized résumé for you in flexible formats suitable for every experience level.
