Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The German automaker says it plans six big battery factories in Europe by 2030, starting with building out its existing ones in Salzgitter, German, and in Skelleftea, Sweden.
As a worldwide semiconductor shortage hammers American industries, trade groups are reaching out to the Biden administration with pleas to boost production in the U.S.
The street artist known as Alec Monopoly and Latin music star Ozuna are riding the wave of interest in non-fungible tokens (NFTs) to sell collaborative artwork featuring both of their brands.
Noah Davis, Christie's specialist in post-war and contemporary art, spoke to Cheddar about the stunning auction of a digital-only piece of art for $69.4 million by a relatively new artist called Beeple.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
You can’t separate classic New York City architecture from the fire escape. They’re all over.
Become a pro at using the spreadsheet program over 750 million people rely on.
Christie’s says it has auctioned off a digital collage by an artist named Beeple for nearly $70 million.
As Cheddar celebrates phenomenal women during March, we’re taking a second to highlight a few trailblazers who helped shape the world we live in through science and tech.
Jennifer Keesson, IKEA's U.S. sustainability manager, spoke to Cheddar about the retailer's ultimate goal of being climate positive by the start of the next decade.
