Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Cheddar previews the Thursday, March 25, Congressional hearing to feature Facebook CEO Mark Zuckerberg, Twitter CEO Jack Dorsey, and Google CEO Sundar Pichai.
Chelsea Hirschhorn, Frida CEO, talked to Cheddar about the company's new breast care products meant to help women navigate the postpartum period.
A hefty tax benefit helped drive GameStop’s fiscal fourth-quarter profit sharply higher, but the video-game retailer’s sales declined despite a surge in its online business. The latest results fell short of Wall Street’s expectations.
Gregor Robertson, former mayor of Vancouver and executive vice president of strategy at Nexii Building Solutions spoke to Cheddar about raising a Starbucks location with a smaller carbon footprint while staying affordable and efficient.
Prince Harry has joined the corporate world as employee coaching and mental health firm BetterUp Inc.’s Chief Impact Officer.
While the secondary market for NFTs isn't likely to garner the same headlines as multi-million dollar deals, experts agree the future of the crypto art market depends on more than one-off, high-profile purchases.
Twitter CEO Jack Dorsey sold his first tweet for more than $2.9 million. The tweet from 2006, which says “just setting up my twttr,” was bought by Bridge Oracle CEO Sina Estavi.
David Kaval, president of the Oakland Athletics, talked to Cheddar about accepting bitcoin as payment for suites during baseball games at RingCentral Coliseum.
The Volkswagen ID.4 electric SUV is currently manufactured in Germany and China but will begin U.S. production in 2022.
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