Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
AeroFarms ($ARFM), a leading vertical farming company, announced Friday morning that it plans to go public via a merger agreement with a special purpose acquisition vehicle.
Rep. Jan Schakowsky (D-Ill. 9th District) and Rep. Bob Latta (R-Ohio 5th District) joined Cheddar to discuss what Congress might do about the Big Tech companies following the latest hearing on misinformation and disinformation online.
Black-owned businesses have been among those hit hardest during COVID-19, but some like Mikey Likes It ice cream shop and the Vanity Beauty Bar have found some help in online programs and grants from companies like Facebook.
In 2007, a group of Facebook engineers introduced “the awesome button” to their boss, Mark Zuckerberg.
Nearly two years after its attempted initial public offering of shares disintegrated, WeWork says it will go public in a merger with a special-purpose acquisition company.
Vizio CFO Adam Townsend spoke to Cheddar about the TV manufacturer's expanded SmartCast streaming offerings to boost revenue through ad-supported content as the company went public via the NYSE on Thursday.
Slack CEO Stewart Butterfield talks about fixing a vulnerability in its new direct messaging feature, the pending deal with Salesforce, and the future of workplace productivity after COVID.
Chrissy Teigen has deleted her popular Twitter account, saying the site no longer plays a positive role in her life.
Posting that photo of yourself next to your vaccination card on social media could potentially make you a target for people trying to steal your personal information.
