Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Barcodes have radically changed the world, helping fuel the rise of everything from massive companies like Walmart to major world powers like China. And it all started with a man daydreaming on a beach in 1949.
Al Oppenheiser, chief engineer at GMC, joined Cheddar about the robust features and delivery timetable for the GMC all-electric Hummer SUV slated for this fall.
The Supreme Court is siding with Google in an $8 billion copyright dispute with Oracle.
Two months after a market phenomenon took shares of GameStop to the moon, the video game retailer says that it will sell up to 3.5 million of its shares.
Details from more than 500 million Facebook users have been found available on a website for hackers.
Several fintech companies this year plan to release credit cards that offer a percentage back in bitcoin on every purchase.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Tesla delivered nearly 185,000 electric vehicles in the first quarter despite a shortage of computer chips that has hit the global auto industry.
With President Biden unveiling a $2.9 trillion infrastructure plan, the old gas tax formula may not be able to serve as a matching revenue source, especially with the consistent drumbeat of growing the electric vehicle market.
Shyam Gidumal, WeWork president and COO of the Americas, talked about the latest partnership with a city to help guide more businesses back into shared workspaces.
