Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Bill and Melinda Gates say they're divorcing. The Microsoft co-founder and his wife, who launched the world’s largest charitable foundation, said they would continue to work together at the Bill & Melinda Gates Foundation.
Chinese tech giant Baidu has rolled out its paid driverless taxi service, making it the first company that's commercialized autonomous driving operations in China.
Apple’s lucrative app store was alternately portrayed as a price-gouging monopoly and a hub of world-changing innovation during the preamble to a trial that may reshape the technological landscape.
AOL and Yahoo are being sold again, this time to a private equity firm. Verizon will sell Verizon Media, which consists of the pioneering tech platforms, to Apollo Global Management in a $5 billion deal.
Cheddar’s Michelle Castillo stopped by a Convene location in New York, which provides flexible offices, events and meeting spaces, to see what the future of work may hold.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Catherine Carlson, a senior vice president with the Eagles, discussed the NFL team's partnership with LifeBrand, a brand protection firm specializing in social media health checks.
Hark Audio founder and CEO Don Mackinnon spoke to Cheddar about changing the user experience with podcasts through the company's curated Harklists.
Gemini, a popular cryptocurrency exchange, released a report this month looking at the crypto habits of 3,000 U.S. adults.
An overnight stampede in Israel kills dozens, a look at the COVID disaster in Latin America, the economic repositioning in America, a new shortage to report and did people really answer the phone without Caller ID?
