Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
The Florida city's appeal to outside companies isn't limited to the world of crypto, but to tech writ large.
With the pandemic shifting consumer behavior even more online, this year’s NewsFront virtual festivities marked changing habits that are here to stay.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Edward Snowden, a former U.S. National Security Agency and CIA contractor-turned whistleblower, on Thursday criticized what he called bitcoin's lack of privacy protections.
The largest section of the rocket that launched the main module of China’s first permanent space station into orbit is expected to plunge back to Earth as early as Saturday at an unknown location.
Sen. Elizabeth Warren (D-Mass.), who stopped by Cheddar to discuss her new memoir "Persist," touched on topics ranging from Facebook's ban of former President Trump to dismissing worries over inflation.
A closer look at bitcoin's experience during the pandemic reveals a handful of major developments that have helped push the OG cryptocurrency to new heights.
Peloton is recalling about 125,000 of its treadmills, less than a month after denying they were dangerous and saying it would not pull them from the market, even though they were linked to the death of a child and injuries of 29 others.
Blockfolio CEO Sam Bankman-Fried talked to Cheddar about garnering an endorsement deal with the Jacksonville Jaguar's first pick in the NFL Draft, QB Trevor Lawrence.
Sen. Amy Klobuchar (D-Minn.) joined Cheddar to discuss her new book "Antitrust," tackling the issues of monopolistic business practices, particularly in Big Tech.
