Social publisher 'Little Things' shut down this week after four years of driving inspirational viral content. The CEO is blaming Facebook's recent algorithm change, which, he said, had a "material" impact on the business. When it comes to monetizing social media, engagement is the key. Dan Lagani, President and Chief Revenue Officer at Diply stops by to discuss the new rules of social engagement.
Lagani explains social video remains one of the most effective ways to reach consumers, and drive engagement at scale.
He says it's also the most obvious ad format where attention and engagement metrics can be applied.
According to Diply's market research, US digital video ad spending will grow at double digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Online shopping giant Amazon is buying MGM, the movie and TV studio behind James Bond, "Legally Blonde" and "Shark Tank."
Apple CEO Tim Cook described the company’s ironclad control over its mobile app store as the best way to serve and protect iPhone users, but faced tough questions about competition issues from a judge.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Amazon says it will extend its ban on police use of its face-recognition technology beyond the one-year pause it announced last year.
China has landed a spacecraft on Mars for the first time in the latest step forward for its ambitious space program.
U.S. telecom giant AT&T Inc. is combining its WarnerMedia operations with Discovery Inc.
Cheddar explains why some European countries are building new bicycle superhighways and how it'll transform their transportation landscape.
A once-ambitious Facebook-backed digital currency project — formerly known as Libra, now called Diem — is shifting operations from Switzerland to the U.S.
Electric car maker Tesla will stop accepting Bitcoin as a payment. That's according to a tweet Wednesday from CEO Elon Musk, who cited environmental concerns surrounding the cryptocurrency.
Mattio Communications CEO and founder Rosie Mattio talks about why Clubhouse has taken off among cannabis industry insiders.
